Case Study
Eurocres GmbH
Eurocres is a leading company in the field of strategic workplace consulting. With a focus on innovative workplace solutions and the NewWork ExperienceCenter, they offer tailor-made concepts for the modern working world.
Results at a glance
Growth on all levels
Ergebnisse in Zahlen
0%
Umsatzwachstum
0+ Jahre
Zusammenarbeit
0%
Zufriedenheit
The challenge
- With a limited online presence, Eurocres wanted to actively generate Sales Qualified Leads (SQLs) through its online channels in a cost-effective manner.
- Their B2B target group consists of high-level decision makers in large companies. It’s not easy to get their attention.
The results
- The pull strategy produced great results as customers were highly targeted and ready to purchase. The size of the leads varied but provided a continuous stream of leads.
- The push strategy significantly increased brand awareness. More direct inquiries were received and searches for the brand also increased. Branding is a long-term approach that Eurocres continues to pursue.
- The push strategy also resulted in sales qualified leads (SQLs) and new customers. The marketing funnel helped the customer understand where the lead was and what their needs were at that stage.
The approach
- The multi-channel strategy consisted of a pull and a push strategy.
- The pull strategy consisted of highly targeted Google Ads campaigns to bring people to the site who were actively searching for their services.
- The push strategy was multi-channel. Through Google Display, we targeted people who were actively searching for their services, visiting competitor websites, and interested in their expertise. The other channel was LinkedIn, where we ran relevant ads by carefully selecting the target audience.
- To show relevant ads, Eurocres provided different types of content such as: B. Downloadable white papers, interesting insights, product demonstrations, speaker events, case studies and much more. We showed ads based on the stage of the marketing funnel the user was in to deliver the right message at the right time.
The challenge
- With a limited online presence, Eurocres wanted to actively generate Sales Qualified Leads (SQLs) through its online channels in a cost-effective manner.
- Their B2B target group consists of high-level decision makers in large companies. It’s not easy to get their attention.
The approach
- The multi-channel strategy consisted of a pull and a push strategy.
- The pull strategy consisted of highly targeted Google Ads campaigns to bring people to the site who were actively searching for their services.
- The push strategy was multi-channel. Through Google Display, we targeted people who were actively searching for their services, visiting competitor websites, and interested in their expertise. The other channel was LinkedIn, where we ran relevant ads by carefully selecting the target audience.
- To show relevant ads, Eurocres provided different types of content such as: B. Downloadable white papers, interesting insights, product demonstrations, speaker events, case studies and much more. We showed ads based on the stage of the marketing funnel the user was in to deliver the right message at the right time.
The results
- The pull strategy produced great results as customers were highly targeted and ready to purchase. The size of the leads varied but provided a continuous stream of leads.
- The push strategy significantly increased brand awareness. More direct inquiries were received and searches for the brand also increased. Branding is a long-term approach that Eurocres continues to pursue.
- The push strategy also resulted in sales qualified leads (SQLs) and new customers. The marketing funnel helped the customer understand where the lead was and what their needs were at that stage.
