Case Study
Session GmbH
Session GmbH embodies a profound understanding of music and the optimal shopping experience. As musicians and instrument experts, they offer qualified advice and first-class equipment for everyone from beginners to professionals. They invite you to live and promote music with them.
Results at a glance
Growth on all levels
Results in numbers
Revenue growth
Cooperation
Satisfaction
lower CPC
more market share
lower CPA
The challenge
Session had the goal of significantly expanding his company. The challenge was maintaining profitability while growing the Google Ads advertising account.
The results
Within 2 years, Kundenrakete was able to triple sales AND improve profitability. A remarkable result, because profitability usually suffers when the number of customers increases.
- 302% sales growth
- 36% lower CPC
- 30% more market share
- 5% lower CPA
The approach
The existing account was subjected to a detailed check. More than 100 factors were checked. We merged historical account data, external search volume data, Google Merchant Center data and internal sales data.
Based on the audit, Kundenrakete developed a tailored strategy that consisted of 4 key components:
- Improving data collection (by giving Google more data points, its algorithms can produce better results)
- Elimination of dead waste. More than 70% of existing campaigns were excluded because they did not produce satisfactory results.
- Applying the secret eCommerce campaign mix that resulted in a huge increase in results.
- Continuous optimization and scaling of the account to help the customer significantly increase their market share.
The challenge
Session had the goal of significantly expanding his company. The challenge was maintaining profitability while growing the Google Ads advertising account.
The approach
The existing account was subjected to a detailed check. More than 100 factors were checked. We merged historical account data, external search volume data, Google Merchant Center data and internal sales data.
Based on the audit, Kundenrakete developed a tailored strategy that consisted of 4 key components:
- Improving data collection (by giving Google more data points, its algorithms can produce better results)
- Elimination of dead waste. More than 70% of existing campaigns were excluded because they did not produce satisfactory results.
- Applying the secret eCommerce campaign mix that resulted in a huge increase in results.
- Continuous optimization and scaling of the account to help the customer significantly increase their market share.
The results
Within 2 years, Kundenrakete was able to triple sales AND improve profitability. A remarkable result, because profitability usually suffers when the number of customers increases.
- 302% sales growth
- 36% lower CPC
- 30% more market share
- 5% lower CPA
