Case Study
Steereon GmbH
STEEREON, a hybrid between an e-bike and an e-scooter, offers low-emission and sustainable mobility. Compact and easy to use, it fits in small car trunks and is suitable for all ages and people with mobility issues.
Results at a glance
Growth on all levels
Results in numbers
0%
Revenue growth
0+ Jahre
Cooperation
0%
Market share
The challenge
- As a start-up, STEEREON had limited resources to promote its products. The challenge was to advertise while achieving a positive return on investment.
- STEEREON targets a higher segment that values quality over price. The challenge is to make the targeting so precise that we use the marketing budget as cost-effectively as possible.
The results
- Sales increased 3.12x within a year after the account was taken over by customer rocket
- Cost per click (CPC) reduced by 63%
- Visibility increased from 12% to 58%.
The approach
- For the search campaign, we not only handpicked the relevant keywords, but also combined them with target groups so that we primarily target those people in the higher segment who are currently actively looking for such an e-bike.
- For the performance maximization and demand generation campaign, we combined multiple assets of texts, images and videos. The main goal was to attract attention, increase interest and ultimately increase sales.
- Since the products are more expensive and most people want to try them out before buying, we have expanded the “book a test drive” function. The campaigns were actively optimized towards this goal, resulting in more conversions and allowing the Google Ads algorithm to significantly improve over time.
- Improved data collection in Google Ads through increasingly precise measurement (>95% accuracy rate).
The challenge
- As a start-up, STEEREON had limited resources to promote its products. The challenge was to advertise while achieving a positive return on investment.
- STEEREON targets a higher segment that values quality over price. The challenge is to make the targeting so precise that we use the marketing budget as cost-effectively as possible.
The approach
- For the search campaign, we not only handpicked the relevant keywords, but also combined them with target groups so that we primarily target those people in the higher segment who are currently actively looking for such an e-bike.
- For the performance maximization and demand generation campaign, we combined multiple assets of texts, images and videos. The main goal was to attract attention, increase interest and ultimately increase sales.
- Since the products are more expensive and most people want to try them out before buying, we have expanded the “book a test drive” function. The campaigns were actively optimized towards this goal, resulting in more conversions and allowing the Google Ads algorithm to significantly improve over time.
- Improved data collection in Google Ads through increasingly precise measurement (>95% accuracy rate).
The results
- Sales increased 3.12x within a year after the account was taken over by customer rocket
- Cost per click (CPC) reduced by 63%
- Visibility increased from 12% to 58%.
